Often our greatest ideas are the most simple ones.
Have you ever seen a two-year-old play with a box for hours?
Why do so many people buy into the “In-and-Out Burger” craze?
It’s a burger, it’s more than $1. The menu hasn’t changed for years.
The iPhone only has one button on the front screen, three buttons on the side.
Southwest offers no frills but is profitable.
A sketch pad, a #2 pencil and a glass of water helps me create, understand, and inspire.
The original Palm Pilot is still one of my most favorite electronics I’ve ever owned.
What can you simplify today?
The new generation does not like friction. If the products and services you provide are too difficult to figure out, they will quickly move elsewhere.